A Master Guide to Cultural Gift-Giving Etiquette Worldwide

The more interconnected we are as teams, the more valuable moments we aim to share: corporate wins, successful launches, and fruitful partnerships. Yet, when we come to the more traditional occasions, like winter holidays, we might see some diversity. Many countries and regions have their own gift-giving traditions. 

 

 

At Scriveiner, we take pride in being an international team. Despite our heart being in London, our colleagues are located all over the world, from the US to Europe, Africa, and Asia. We’ve learned about the cultures and traditions of our team members, and expanded our interest to the rest of the world, and now, we're happy to share this knowledge with you.

If you’re interested, what is the polite way to give a gift to your colleague from a different country? What is the best gift to choose for someone from a different culture? Please, use this shortcut to find the exact region of your interest:

 

• Western Europe
• Southern Europe
• Central Europe
• Nordics
• Baltics
• Eastern Europe
• The United States
• Latin America
• East Asia
• South-East Asia
• South Asia
• Middle East & North Africa

 

Why do people give gifts?

In our previous article, we explored the background of gift-giving from the scientific point of view: how exchanging tokens makes us better as a society, promotes trust and cooperation. But now, as we take a big step in the history of humanity from prehistoric times to the modern world, we might notice that humans have evolved different traditions and ways of living. 

Some celebrations, like the New Year, might unite the whole world. Yet there are some differences in how people perceive the occasion, and what gestures are polite to accept, and what is the safe and demure way to interact with someone on this occasion.

Let’s spin our globe and start our journey!

Western Europe

(The UK, Ireland, France, Belgium, Germany, the Netherlands, Luxembourg)

In Western Europe, the winter season is shaped by longstanding Christmas traditions, thoughtful gestures, and an understated sense of courtesy. Although customs vary from country to country, the region shares a preference for well-considered greetings, modest gifts, and a respectful approach to professional relationships during the holidays.

Is the season widely celebrated?

Christmas is deeply embedded across these countries, often accompanied by vibrant Advent markets, regional foods, and community celebrations. In France and Belgium, the season tends toward elegance and family gatherings. Germany and the Netherlands uphold richly detailed traditions: Advent calendars, St. Nicholas Day, and beautifully lit town squares. In Luxembourg, festivities blend French and German influences with a distinct local charm. New Year’s is celebrated warmly, but it rarely eclipses Christmas in cultural significance.

Selecting an appropriate gift

Professional settings

Gifts are typically modest and deliberate. Common choices include:

• artisan chocolates or fine biscuits

• regional delicacies, often presented in simple, elegant packaging

• a well-chosen bottle of wine or sparkling drink

• a refined desk accessory

• a handwritten card expressing appreciation

The general rule is restraint: thoughtful, tasteful, and never extravagant.

Personal circles

Friends and families exchange gifts that carry a sense of craftsmanship or cultural pride. Books, wine, luxury chocolates, fragrance-free candles, small leather goods, and festive foods are all well-received. In Germany and the Netherlands, homemade treats or artisanal goods are particularly appreciated; in France and Belgium, beautifully packaged items add to the sense of ceremony. In Ireland, especially, bringing a gift when visiting someone’s home is a gesture of respect and hospitality.

Practices best avoided

• Overly expensive gifts in corporate environments may feel inappropriate or create discomfort.

• Very personal items unless you know the recipient well (perfume, clothing, jewellery).

• Humour that relies on cultural nuance, especially in professional contexts.

• Assuming everyone celebrates Christmas in the same way, if in doubt, a neutral greeting such as “Season’s greetings” feels both inclusive and sincere.

Cultural nuances worth noting

• Christmas cards remain customary, though less dominant than in the UK. 

• Many offices organise small “Secret Santa”-style exchanges with clear budgets.

• Regional foods, like panettone’s northern cousins like stollen, spéculoos, pain d’épices, often become gifts in their own right. 

• Across Western Europe, elegance is achieved not through grandeur but through consideration: the right message, offered at the right moment, in a tone that feels warm but measured.

 

Southern Europe

(Italy, Spain, Portugal)

In Southern Europe, the winter season is defined by generosity, family gatherings, and a strong sense of tradition. While Christmas remains the heart of the festivities, celebrations often stretch well into January, blending religious observance with an unmistakably Mediterranean warmth. Greetings here feel heartfelt, meals are lengthy, and gifts are given with sincerity rather than formality.

Is the season widely celebrated?

Christmas is embraced across Italy, Spain, and Portugal, each with its own distinct customs. In Italy, festivities often begin with the Feast of the Immaculate Conception on 8 December and continue until Epiphany on 6 January. Spain’s season reaches its height on Three Kings’ Day, when children receive most of their gifts. Portugal’s traditions blend Catholic heritage with a deep sense of family unity, often centred around Christmas Eve dinner.
New Year’s is festive throughout the region, marked by shared meals, family gatherings, and lively street celebrations.

Selecting an appropriate gift

Professional settings

Corporate gifting tends to be warm but polite. Safe and well-received options include:

• high-quality chocolates or pastries

• regional delicacies such as olive oil, wine, or cured meats (mindful of dietary preferences)

• elegant but understated office accessories

• a tasteful bottle of wine or port

• a handwritten card wishing a joyful season

The intent is to show appreciation without formality becoming a barrier.

Personal circles

In families and friendships, gifts often reflect closeness, tradition, or shared tastes. Food plays a central role — artisanal sweets, speciality wines, locally made ceramics, scarves, and small crafted items are common. In Italy and Portugal, beautifully packaged gourmet foods make meaningful gifts. In Spain, experiences, books, and thoughtful personal items are also popular. Hospitality is expected: arriving at someone’s home without a gift is uncommon.

Practices best avoided

• Ignoring the importance of the Epiphany in Italy and Spain, many families exchange major gifts in early January.

• Offering very expensive gifts in professional contexts, generosity is appreciated, but discretion matters.

• Choosing overly practical or impersonal items: gifting is an expression of warmth, not utility.

• Using religiously specific greetings unless you're certain they’re welcome; “Felices fiestas,” “Boas festas,” or “Buone feste” are inclusive and elegant.

Cultural nuances worth noting

• Handwritten cards are cherished, especially when they convey genuine sentiment.

• In Spain and Portugal, small company gifts such as festive hampers are common.

• In Italy, craftsmanship holds emotional value; when a gift reflects regional artistry, it carries meaning beyond its price.

• Festivities are unhurried, often spanning several meals and gatherings. Thoughtful gestures resonate more than perfectly wrapped packages.

 

Central Europe

(Austria, Switzerland, Czech Republic, Slovakia, Hungary, Poland)

Central Europe approaches the winter season with a sense of calm ceremony. Advent plays a central role, shaping the rhythm of December with markets, candles, and family rituals. Christmas remains deeply rooted in these cultures, observed with sincerity and a respect for tradition. Gift-giving tends to be thoughtful and restrained, reflecting an appreciation for craftsmanship rather than extravagance.

Is the season widely celebrated?

Christmas is one of the most cherished holidays across the region. In Austria and Switzerland, Advent markets bring communities together with handmade goods and seasonal treats. In Czechia and Slovakia, Christmas Eve carries particular significance, often marked by a formal family meal. Poland observes Christmas with a strong spiritual tone, with Christmas Eve (Wigilia) as the emotional centrepiece.

New Year’s Eve is celebrated, but it rarely displaces the cultural weight of Christmas. The season is more reflective than explosive, guided by tradition rather than spectacle.

Selecting an appropriate gift

Professional settings

In business environments, gifts are modest, tasteful, and often linked to regional quality. Accepted choices include:

• artisanal chocolates or pastries

• small gift boxes of regional specialities (honey, preserves, biscuits)

• fine tea or coffee

• a bottle of wine, champagne, or a local liqueur

• an elegant office accessory, a stationery item

• a polite, handwritten card

The tone is formal but warm: gratitude expressed without excess.

Personal circles

Families and friends exchange gifts that feel personal without being indulgent. Popular choices include books, premium chocolates, beautifully crafted ornaments, high-quality candles, wool accessories, and artisanal goods from local markets. Handcrafted items are especially valued — something made or chosen with care often speaks louder than a costly present.

Practices best avoided

• Overly extravagant gifts: generosity is appreciated, but lavishness may seem uncomfortable or out of place.

• Gifts with strong humour or irony, especially in professional settings, where formality still matters.

• Highly personal items (jewellery, perfume, clothing) unless there is a close relationship.

• Assuming that Christmas Day is the main event, in much of Central Europe, Christmas Eve holds greater weight.

Cultural nuances worth noting

• Advent traditions shape the season: wreaths, calendars, and candles create a sense of anticipation.

• Handwritten Christmas cards remain appreciated, particularly when they convey sincerity rather than formality.

• Many offices organise modest “Secret Santa” exchanges, typically with conservative budgets.

• In Poland, sharing the oplatek wafer on Christmas Eve is a symbolic act of goodwill, often reflected in the tone of holiday greetings.

• Across the region, a gift’s meaning lies in its intention and quality, not its size.

Nordics

(Denmark, Sweden, Norway, Finland, Iceland)

In the Nordic countries, the season is shaped by candlelight, family gatherings, and traditions that create calm in the midst of long, dark days. Christmas is widely celebrated, yet the style of celebration tends toward the minimal and meaningful rather than the elaborate.

Is the season widely celebrated?

Christmas is deeply rooted across the region, though in a soft, unhurried way. Denmark and Norway lean into cosy traditions, emphasising atmosphere, lighting, and shared meals. Sweden’s Lucia Day brings its own distinctive brightness in mid-December. Finland maintains strong Christmas customs, often centred around the home and sauna rituals. Iceland blends Nordic and island traditions, with folklore playing a colourful role.
New Year’s is festive but typically reserved for family or close friends rather than large public gatherings.

Selecting an appropriate gift

Professional settings

Corporate gifting tends to be modest and sincere. Preferred options include:

• quality chocolates or biscuits

• simple, well-made design pieces (scandi-style candle holders, for example)

• speciality teas or coffees

• a thoughtful desk accessory

• a handwritten card extending warm wishes

Minimalism is central: the gift should feel intentional, not abundant.

Personal circles

Gifts among family and friends often favour natural materials, craftsmanship, and comfort. Wool accessories, books, candles, locally made ceramics, artisanal foods, and design-led homeware are common. Nordic gifting is rarely extravagant: sincerity, practicality, and aesthetic restraint define the season.

Practices best avoided

• Overly lavish or complicated gifts may feel out of step with the region’s minimalist sensibilities.

• Very personal items unless the relationship is close.

• Bold humour or novelty gifts can feel incongruent with the season’s calm tone.

• Overly religious references, as many Nordic celebrations are cultural rather than strictly religious.
  
  

Cultural nuances worth noting

• Lighting and atmosphere carry meaning; candles and seasonal décor are integral to the holidays.

• Many workplaces hold restrained Secret Santa exchanges with clear budgets and low-pressure expectations.

• Cards are appreciated, though often simpler and less formal than in Western Europe.

• In general, the Nordic approach prizes comfort, sincerity, and clarity, gestures that create a sense of peace rather than display.

 

Baltics

(Estonia, Latvia, Lithuania)

In the Baltic region, winter holidays are marked by quiet warmth, cultural pride, and a measured approach to giving. Christmas is widely celebrated, though the tone differs slightly from country to country. Across Estonia, Latvia, and Lithuania, the season feels calm and sincere, favouring thoughtful gestures over extravagance.

Is the season widely celebrated?

Christmas holds cultural and emotional significance throughout the Baltics. Estonia and Latvia lean toward a more Nordic rhythm, with understated décor, winter markets, and a grounded sense of tradition. Lithuania blends Catholic heritage with family-focused customs, giving Christmas a slightly more expressive tone.
New Year’s is celebrated warmly but without the large-scale public displays common further south.

Selecting an appropriate gift

Professional settings

Corporate gifts are modest, polite, and often practical. Well-received options include:

• artisanal chocolates or biscuits

• small boxes of local delicacies (honey, herbal teas, preserves)

• simple, elegant stationery or desk decor

• traditional crafts or design-inspired pieces

• a handwritten card with sincere wishes

Gifts tend to be restrained, reflecting a preference for quality rather than quantity.

Personal circles

Among friends and family, gifts often have a handcrafted or meaningful character. Popular choices include books, ceramics, wool accessories, candles, or locally made artisan goods. In Lithuania, especially, traditional crafts carry emotional weight. Estonia and Latvia favour simplicity and natural materials, echoing Nordic sensibilities.

Practices best avoided

• Lavish or showy gifts may feel disproportionate or uncomfortable.

• Overly humorous or novelty presents, especially for professional contexts.

• Assuming Western European norms, as Baltic gifting is typically more reserved.

• Highly personal items, unless the relationship is close and the gesture is expected.
  
  

Cultural nuances worth noting

• The region values authenticity: a simple, well-chosen gift speaks louder than an ornate one.

• Holiday cards are appreciated, especially when they include a genuine personal message.

• Traditional seasonal foods such as gingerbread, rye treats, and herbal drinks often become part of the gifting tradition.

• Warmth is conveyed through sincerity rather than scale, giving the season a distinctive sense of quiet generosity.

 

Eastern Europe

(Romania, Belarus, Moldova, Ukraine, Bulgaria, Serbia, Albania, Bosnia and Herzegovina, Montenegro, Croatia)

Eastern Europe approaches the winter season with a blend of heartfelt hospitality, strong family customs, and, in many countries, observance of the Orthodox Christmas in early January. While each nation carries its own distinct traditions, the region is united by a sense of sincerity: celebrations may be lively or contemplative, but they are always meaningful.

Is the season widely celebrated?

Christmas is celebrated across the region, though not always on 25 December.
Countries such as Romania and Croatia follow the Western calendar, while Serbia, Belarus, parts of Ukraine, and some Balkan states observe Orthodox Christmas on 6–7 January. This shift changes the rhythm of the holidays, creating a longer, more layered season. New Year’s celebrations are joyful and often central, marked by gatherings, meals, and visible hospitality.

Religious customs, folk traditions, and family rituals remain particularly strong here, giving the season a depth that is felt across generations.

Selecting an appropriate gift

Professional settings

Gifts in business environments should be courteous, respectful, and not overly lavish. Suitable options include:

• premium chocolates, sweets, or biscuits

• small hampers of regional delicacies

• a bottle of quality wine or local speciality spirit (situational; be mindful of preferences)

• refined desk accessories

• a formal card expressing appreciation for the year’s work

Professional gifting leans towards warmth and generosity, often with more extravagant options than in Western Europe, but still, restraint and good taste are recommended.

Personal circles

In family and friendship circles, gifts often reflect local traditions and a genuine sense of care. Common choices include books, artisanal crafts, handmade textiles, candles, clothes, or thoughtfully chosen home items. Host gifts are expected when visiting someone’s home, as arriving empty-handed is rarely appropriate.

In many areas of the Balkans, hospitality is expressive and generous; a well-chosen gift is seen as a gesture of honour as much as affection.

Practices best avoided

• Ignoring the calendar differences and assuming all countries celebrate Christmas on 25 December can feel careless.

• Extravagant gifts, especially in professional contexts, are appreciated, but excess may feel misplaced.

• Gifts that play with stereotypes about countries or cultures: it’s best to avoid items rooted in national symbolism if you are not sure about the meaning

• Highly personal items (jewellery, perfume, clothing) unless you know the recipient well.

• Bringing alcohol without certainty: in some households or communities, it may be inappropriate.

Cultural nuances worth noting

• Hospitality is central: offering food or drink is a sign of goodwill, and visitors are expected to respond with equal respect.

• Traditional foods, like pastries, cakes, regional spirits, dried fruits, and festive breads, often become part of the gifting landscape.

• Holiday greetings should be sincere and considered; in many parts of the region, the emotional tone of the season is very strong.

• A respectful, thoughtful gesture carries more weight than a lavish one, reflecting a culture where meaning matters more than display.

 

The United States

The United States approaches the winter holidays with warmth, abundance, and a strong sense of celebration. While Christmas holds deep cultural presence, it is accompanied by Hanukkah, Kwanzaa, and a range of secular traditions, creating a season defined by diversity rather than uniformity. End-of-year gifting is generous but not obligatory, guided by personal preference, workplace norms, and an emphasis on inclusivity.

Is the season widely celebrated?

Christmas is one of the most recognised holidays in the US, though many families observe it as a cultural tradition rather than a religious one. The season typically begins after Thanksgiving, with homes and public spaces decorated throughout December.
New Year’s Eve is celebrated enthusiastically, often marked by gatherings, dinners, and city-wide festivities. While Christmas is family-centred, New Year’s leans more social, shaping a distinct two-part holiday rhythm.
In professional contexts, the inclusive term “Happy Holidays” is frequently used to acknowledge the country’s cultural and religious diversity.

Selecting an appropriate gift

Professional settings

Workplace gifting varies widely but generally stays modest, tasteful, and in keeping with corporate etiquette. Accepted choices include:

• gourmet chocolate boxes or artisan snacks

• premium coffee or tea sets

• scented candles with subtle, neutral fragrances

• elegant office accessories or quality stationery

• a thoughtful, handwritten holiday card

The tone emphasises appreciation rather than formality; gifts should feel courteous and never obliging.

Personal circles

Personal gifting in the US tends to be expressive and generous, reflecting the festive character of the season. Families and friends commonly exchange:

• books, board games, or small tech accessories

• premium chocolates, festive hampers, or home-baked treats

• cosy winter items (scarves, blankets, candles)

• beauty, self-care, or wellness gifts

• décor pieces and tree ornaments

• luxury gifts within close relationships
  
  

Stocking stuffers (small, playful items) are a common tradition in many households.

Practices best avoided

• Assuming everyone celebrates Christmas, many Americans observe different holidays; inclusivity is essential.

• Overly personal gifts (perfume, jewellery, clothing) in professional contexts unless the relationship explicitly supports it.

• Extravagant corporate gifts can create discomfort or appear inappropriate.

• Humour that relies on cultural or religious references: tone varies across workplaces, so classic and neutral is safer.

• Gifting alcohol without certainty: cultural, health, or religious reasons may make it unwelcome.

Cultural nuances worth noting

• Cards play a significant role — a sincere note is often valued as much as the gift itself.

• Professional greetings usually adopt neutral language (“Warm wishes for the season”).

• In personal settings, Christmas morning gift-opening is iconic, often accompanied by family brunch or festive films.

• The season is seen not only as celebratory but as a moment of gratitude — a chance to acknowledge relationships built during the year.

Latin America

(Brazil, Argentina, Chile, Colombia, Peru, Mexico)

Latin America embraces the winter holiday season (summer, in their climate) with warmth, exuberance, and strong family traditions. Christmas is widely celebrated, shaped by Catholic heritage and a deep sense of hospitality. Festivities are expressive rather than restrained, with gatherings that stretch late into the night and gifts exchanged as gestures of affection rather than ceremonial formality.

Is the season widely celebrated?

Christmas is one of the most cherished holidays across Latin America. In Mexico, the season begins early with Las Posadas, a series of processions and gatherings leading up to Christmas Eve. Brazil, Argentina, Chile, and Colombia mark Christmas with family dinners, music, and open-door hospitality that welcomes extended relatives and friends.
Christmas Eve (Nochebuena) holds particular emotional weight across the region, often more important than Christmas Day. Midnight meals, fireworks, and late-night gift-giving define the occasion.
New Year’s Eve is celebrated with equal energy, often symbolically: wearing certain colours, eating twelve grapes at midnight (in parts of the Spanish-speaking world), or observing seaside rituals in Brazil for luck and renewal.

Selecting an appropriate gift

Professional settings

Corporate gifting is friendly but typically modest, focusing on warmth rather than strict formality. Common, well-received options include:

• premium chocolates or confectionery

• festive food hampers or local delicacies

• coffee beans from regional producers

• an elegant pen or refined stationery

• a courteous, handwritten note of thanks

The tone is gracious and personal; warmth matters as much as the object itself.

Personal circles

Gift-giving among family and friends is expressive and affectionate, but not necessarily extravagant. Popular choices include:

• books, small tech accessories, or home décor

• high-quality chocolates, sweets, or gourmet snacks

• perfumes, beauty products, or wellness gifts (widely accepted)

• clothing, summer accessories, or practical items

• handcrafted ornaments or artisan products

• toys and games for children, a major focus of the season

In many households, thoughtful and heartfelt gifts hold more value than luxury items.

Practices best avoided

• Overly formal or corporate gifts when warmth is expected; the region values personal connection.

• Minimalism that feels cold, as austerity may be misread as indifference.

• Gags or humorous gifts in professional settings; tone should be friendly but respectful.

• Assuming Christmas Day is the main event, Christmas Eve is the true centre of celebration.

• Gifting items tied to superstition or symbolism without understanding the meaning; regional beliefs vary widely.

Cultural nuances worth noting

• Christmas Eve dinners often run late into the night, followed by midnight gift exchanges: a tradition shared across Mexico, Brazil, Argentina, and much of the Spanish-speaking world.

• Hospitality is a core value; bringing a small gift when invited to someone’s home is always appreciated.

• Handwritten cards are welcome but less central than in Europe; personal greetings delivered in conversation carry equal meaning.

• In Brazil, New Year’s Eve customs (such as wearing white for luck) shape the tone of seasonal greetings.

• Across the region, generosity is guided by warmth: the intention to honour the relationship, rather than the value of the gift, defines the season.

East Asia

(China, Japan, South Korea)

East Asia approaches the winter season through a blend of contemporary celebration and deep cultural tradition. Christmas is present but rarely religious; it is often seen as a festive, romantic, or commercial occasion rather than a family-centred holiday. The true weight of the season lies in each country’s New Year — Lunar or Gregorian — where symbolism, renewal, and respect shape every gesture. Gifting here is governed by etiquette: subtle, restrained, and highly attentive to meaning.

Is the season widely celebrated?

Christmas is celebrated differently across the region.
In Japan, it is a secular holiday associated with winter illumination, gift exchanges among couples, and festive meals.
In South Korea, Christmas is recognised as a public holiday but is celebrated lightly, often through outings, decorations, and small presents.
In China, Christmas is not an official holiday but has grown in visibility in urban areas, with gift exchanges limited mainly to close friends or couples.
New Year carries far greater cultural importance. Lunar New Year is the defining holiday in China and widely observed in Korea, while Japan reserves its most sacred celebrations for Shogatsu, the Japanese New Year, rooted in reflection and renewal.

Selecting an appropriate gift

Professional settings

Gifts in East Asian business environments should be refined, modest, and chosen with cultural awareness. Accepted offerings include:

• premium tea, elegant tea sets, or artisanal sweets

• high-quality chocolates, biscuits, or seasonal pastries

• a fine pen or understated office accessory

• a beautifully wrapped fruit box (high-end fruit is a valued gift in Japan and Korea)

• a small, premium gift box from a respected international brand

• a polite, handwritten card with formal wording

Presentation is essential. Packaging should be immaculate, and gifting should be done with both hands as a sign of respect.

Personal circles

Personal gifts tend to be thoughtful rather than grand, with meaning carried in symbolism and care. Common choices include:

• luxury chocolates or patisserie treats

• perfume or skincare for close relationships

• books, small tech items, or design objects

• couple-oriented gifts (particularly in Japan and Korea at Christmas)

• winter accessories, home fragrances, or minimalistic décor

• in China, small “romantic” gifts between partners during Christmas are typical in cities
  
  

Friends typically exchange modest gifts; extravagance is reserved for family occasions or important life events rather than Christmas.

Practices best avoided

• Overly expensive gifts may create discomfort or appear inappropriate in both business and social contexts.

• Giving sets of four in China, as the number is associated with bad luck.

• Gifts associated with sharpness (knives, scissors), as they symbolise cutting a relationship.

• Red ink in cards — in some contexts, it carries negative implications.

• Assuming Christmas carries the same emotional meaning it does in the West, here, it is often light, playful, or romantic rather than family-centred.
  
  

Cultural nuances worth noting

• Formality matters: gifts are often offered with both hands, received with gratitude, and sometimes politely declined once before acceptance.

• Packaging is part of the gift, as elegant wrapping elevates even a simple present.

• In Japan and Korea, seasonal illumination and winter outings shape the modern Christmas mood more than family gatherings.

• Lunar New Year traditions typically involve red envelopes, symbolic foods, and visits to family; these customs overshadow Christmas in both meaning and scale.

• Professional greetings should remain understated, respectful, and free of religious assumptions.

South-East Asia

(Thailand, Singapore, Malaysia, Indonesia, Philippines, Vietnam)

South-East Asia enters the holiday season with a blend of cultural diversity and modern festivity. The region encompasses Buddhist, Muslim, Christian, Hindu, and secular traditions, shaping celebrations that vary widely in tone. Christmas is warmly embraced in some countries, lightly acknowledged in others, and often serves as a seasonal gesture of goodwill rather than a religious observance. Gifting tends to be thoughtful, modest, and sensitive to cultural norms.

Is the season widely celebrated?

Christmas holds different meanings across the region.
The Philippines celebrates it with exceptional enthusiasm, as it is the most Christmas-focused nation in Asia, with festivities beginning as early as September.
Singapore treats Christmas as a major cultural event, marked by city-wide decorations, shopping, and gatherings among friends and colleagues.
Thailand and Vietnam observe Christmas in an urban, secular way: decorations, meals out, and small exchanges, especially among the young.
In Malaysia and Indonesia, both Muslim-majority countries, Christmas is respected but more contained, celebrated primarily by Christian communities and within multicultural urban settings.
Across the region, New Year’s Eve carries a stronger universal appeal, marking a secular moment of renewal and celebration.

Selecting an appropriate gift

Professional settings

Gift-giving in business environments is polite, understated, and guided by cultural awareness. Appropriate choices include:

• premium chocolates or confectionery

• artisanal or locally produced snacks

• a refined pen or a quality stationery item

• festive tea or coffee sets

• scented candles or subtle home fragrances

• a neatly written card expressing seasonal goodwill

In Muslim-majority regions (Malaysia, Indonesia), it is strongly recommended to avoid alcohol or items containing pork derivatives.

Personal circles

Among friends and family, gifts are warm but not extravagant. Popular options include:

• chocolates, pastries, or seasonal treats

• beauty, skincare, or wellness gifts

• small tech accessories or practical items

• home decor, candles, or scent diffusers

• books, notebooks, or creative tools

• toys and games for children in Christmas-observing households

In the Philippines and Singapore, gifting can be more expressive; in Thailand, Vietnam, and Malaysia, modest sincerity is preferred.

Practices best avoided

• Alcohol in Muslim-majority contexts, unless certain that the recipient is comfortable with it.

• Overly expensive or showy gifts may feel inappropriate or create a sense of obligation.

• Gifts with strong religious symbolism, unless they align with the recipient’s beliefs.

• Humorous or overly casual gifts in formal workplaces, particularly in Malaysia, Singapore, and Indonesia.

• Assuming Christmas is celebrated uniformly, its meaning varies dramatically across the region.

Cultural nuances worth noting

• Presentation matters: neat wrapping and respectful delivery elevate even simple gifts.

• In the Philippines, Christmas Eve (Noche Buena) is a major family event with gift exchanges that mirror Latin traditions.

• Singaporean workplaces often mix Western and Asian etiquette, where modest gifts and polite cards remain the norm.

• In Thailand and Vietnam, Christmas is seen as a festive outing or social moment rather than a family ritual.

• Across the region, the intention of goodwill is more important than the formality or value of the gift.

South Asia

(India, Pakistan, Bangladesh, Sri Lanka, Nepal)

South Asia approaches the winter season through a rich tapestry of cultures and faiths. Christmas is celebrated warmly within Christian communities and urban centres, but it is not the dominant seasonal event for most of the region. December often follows major festivals such as Diwali (India, Nepal), Durga Puja (India, Bangladesh), or Vesak (Sri Lanka earlier in the year), shaping a holiday spirit rooted more in cultural diversity than in a single tradition. Gifting is thoughtful and courteous, tailored carefully to personal and religious contexts.

Is the season widely celebrated?

Christmas holds different meanings across South Asia.
In India, it is celebrated enthusiastically in regions with Christian heritage — Goa, Kerala, the Northeast — and observed as a warm, secular festival in metropolitan areas with decorations, gatherings, and modest gift exchanges.
Sri Lanka marks Christmas with sincerity among its Christian population, often blending Western customs with local rituals.
In Pakistan and Bangladesh, Christmas is observed mostly within Christian communities but is respected nationally.
Nepal treats Christmas as part of its broader multicultural calendar, celebrated lightly in cities.
New Year’s Eve is acknowledged throughout the region, though often as a social occasion rather than a deeply rooted cultural event.

Selecting an appropriate gift

Professional settings

Business gifting in South Asia should be respectful, modest, and sensitive to cultural norms. Appropriate choices include:

• premium sweets or artisanal chocolates

• tea boxes, speciality spices, or small gourmet sets

• high-quality stationery or an elegant pen

• a refined notebook or desk accessory

• small gift hampers with dry fruits or pastries

• a formal, handwritten card expressing goodwill

Alcohol should be approached with caution, as it may not be acceptable in many professional or religious contexts.

Personal circles

In personal settings, gifts are warm and thoughtful but rarely extravagant. Popular options include:

• sweets, chocolates, and festive treats

• skincare, fragrances, or wellness gifts for close relationships

• books, beautiful notebooks, or creative tools

• home decor, scented candles, or minimalist ornaments

• clothing or accessories when the relationship supports a more personal gesture

• toys or educational gifts for children

In many households, hospitality actions like sharing food, welcoming guests, carry as much meaning as the gift itself.

Practices best avoided

• Gifting alcohol unless you are absolutely certain it is appropriate.

• Leather items, when gifting to vegetarian or Hindu recipients who may prefer alternatives.

• Overly expensive gifts can create discomfort or imply obligation.

• Gifts with religious symbolism, unless they align clearly with the recipient’s tradition.

• Assuming Christmas has the same cultural weight as in Western contexts, here, it is important but not universally central.

Cultural nuances worth noting

• A beautifully written card is appreciated, especially when paired with a small, tasteful gift.

• Gift presentation matters: neat wrapping and respectful delivery reflect good etiquette.

• Hospitality is central: offering sweets or snacks during visits is a common gesture of goodwill.

• South Asia’s calendar is shaped by many major holidays; acknowledging the diversity of festivals is considered courteous.

• Across the region, the thought behind the gesture carries more importance than the formality or value of the gift.

Middle East & North Africa

(UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Jordan, Egypt, Morocco)

The Middle East and North Africa enter the winter season with a diverse cultural landscape. Christmas is celebrated meaningfully within Christian communities in countries such as Lebanon, Jordan, and Egypt, and warmly acknowledged in the multicultural cities of the Gulf. Across Muslim-majority nations, it is respected but not a dominant seasonal holiday. Gift-giving follows principles of hospitality, politeness, and cultural sensitivity, with a clear emphasis on modesty and respect.

Is the season widely celebrated?

Celebration varies significantly across the region.
In the UAE, Qatar, Bahrain, and Kuwait, Christmas is visible in cosmopolitan areas: hotels, malls, and workplaces often display decorations, and expatriate communities celebrate openly.
In Jordan, Christmas is celebrated by both Christian communities and the broader public as a moment of goodwill.
Egypt observes Christmas strongly within its Coptic Christian community, though on a different date (January 7th).
In Saudi Arabia and Oman, Christmas may be observed privately within expatriate circles, with limited public expression.
Across the region, New Year’s Eve holds broader appeal as a secular moment of celebration, though its prominence varies by country.

Selecting an appropriate gift

Professional settings

Business gifting should be courteous, discreet, and culturally aware. Suitable choices include:

• premium dates, artisanal sweets, or luxury chocolate

• elegant notebooks or high-quality stationery

• a refined pen or tasteful desk accessory

• gourmet tea or coffee sets

• small hampers with nuts, honey, or pastries

• a polite, formal greeting card

Avoid alcohol entirely unless you are certain it is appropriate: in most contexts, it is not.

Personal circles

In personal settings, gifts are thoughtful, modest, and often centred on hospitality. Common choices include:

• premium sweets, pastries, or elegantly packaged treats

• fragrances, skincare, or home scent diffusers

• home decor items with neutral, elegant designs

• children’s gifts are always welcomed in family visits

• books, journals, or creative tools for close friends

• small luxury items that show appreciation without excess

In many households, being a considerate guest is valued: arriving with a small gift is an example of good manners.

Practices best avoided

• Alcohol, except in very specific and confirmed contexts.

• Pork products, including items containing gelatine or certain confectionery.

• Overly personal gifts (jewellery, intimate fragrances) in professional settings.

• Religious items or symbols, unless clearly aligned with the recipient’s beliefs.

• Extravagance, which may feel ostentatious or inappropriate.

• Assuming Christmas is universally observed, celebrations vary greatly across the region.

Cultural nuances worth noting

• Gift presentation matters: elegant packaging and respectful delivery reflect good etiquette.

• Hospitality is central; offering or receiving sweets, coffee, or dates is part of everyday graciousness.

• When visiting a home, bringing a small gift for the host, especially something edible, is considered polite.

• In Egypt and parts of the Levant, Christmas greetings are warmly exchanged with Christian communities.

• In the Gulf, expatriate workplaces may host modest celebrations; gifts should remain professional and culturally neutral.

• Across the region, the emphasis is always on respect, tact, and the intention to honour the relationship.

Bringing It All Together

We hope this guide helps you navigate the cultural hues of celebration around the world, and gives you the confidence to congratulate colleagues, clients, partners, and acquaintances with grace and understanding. Traditions may differ, yet the intent behind a well-chosen gesture is universally recognised.

As ever, at Scriveiner, we believe a beautifully made pen remains a modest, respectful, and reliably safe gift across most cultures. If you wish to honour someone with such a gesture, we would be delighted to help you find the piece that feels just right.